Vitally is a custom supplement subscription service that provides users with personalized recommendations on ingredients to supplement with and delivers a custom blend directly to their door.

Highlights

• I cofounded Vitally as CPO and lead designer, as a side-project in 2021.
• We won R10 000 at the Leopards Lair pitching contest hosted by UCT in October 2021.
• Vitally generated thousands of Rands in revenue.
• This project was dissolved as I immigrated to the UK.

Concept Validation

User Surveys

We conducted comprehensive user research by collecting survey responses from over 150 participants. A significant 47% expressed their keen interest in beta-testing our solution.

Proof of Concept

The manufacturer of these supplements utilised dieticians as part of their distribution network, recognising the existing demand. This served as a valuable proof of concept for our venture.

MVP Development

We collaborated with a manufacturer based in Johannesburg to blend, package, and deliver our customised products to users.